27th January 2026

LinkedIn recommendations

Wondering what it would be like to work with me? Here are some kind words from people I've had the pleasure of collaborating with during my extensive and eclectic copywriting career. Click to read them.

Spaniel Rescue Foundation • 22nd May 2026

A Day in the Life of a Transport Volunteer

Every spaniel we rescue goes directly into foster care while we search for their forever home. This means our volunteers often take on mammoth journeys to get a dog where they need to be. Click to watch the video.

1st January 2021

Womxn Unite - Zine

In 2020, I launched and curated Womxn Unite, commissioning and editing powerful first‑person pieces on mental health and illustrations that brought those stories to life.

Rapha • 1st February 2021

Rapha Women – Instagram

CALM • 28th May 2020

Website content

In 2020, I worked with CALM during a period of record demand for their services, creating a wide range of content – including this fundraising guide. Click to read it.

Spaniel Rescue Foundation • 19th February 2026

Sophie’s Legacy – Reel

Video felt like the most powerful way to distil weeks of written content into something that would stop people scrolling and inspire them to share, donate or think differently about where puppies come from. The post had over 7k views on Instagram and Facebook. Click to watch it.

Spaniel Rescue Foundation • 23rd June 2026

Small Charity Week – LinkedIn post

I wrote the copy and created the asset in Canva to bring some key figures from Spaniel Rescue Foundation's activity report to life. For LinkedIn, the goal was to lead with results and impact, while making sure the warmth of the charity's voice came through. Click to read it.

Spaniel Rescue Foundation • 29th June 2026

Enrichment ideas for your spaniel

I love reading what our community wants to see on our socials and one of our fosterers asked specifically for some enrichment ideas to provide more mental stimulation to their spaniel. Click to read it!

Stafford Long • 14th June 2024

Tesco – LinkedIn

I planned and delivered a Pride 2024 video for LinkedIn, which outperformed expectations with a 71.85% view rate – almost five times higher than the 14.91% benchmark. View it here.

Spaniel Rescue Foundation • 23rd June 2026

Small Charity Week

For Instagram and Facebook, I leaned into the charity's personality first. Spaniel Rescue Foundation has real presence, but as a volunteer-led organisation with no government funding, awareness-raising is a core part of the marketing strategy. The copy needed to reflect that without losing the warmth of their voice. Click to read it.

5th June 2025

The Win - 2019 Documentary

As the producer, I researched, selected and interviewed a group of self-identifying feminists to be part of The Win – a documentary that explores the UK feminist movement. Watch it here.

Lush Cosmetics • 1st April 2018

Pucker – product copy

Stafford Long • 1st May 2024

Tesco careers site

As part of the 2024 relaunch of Tesco’s careers site, I partnered with another Copywriter to deliver fresh, engaging copy that strengthened their employer brand.

Spaniel Rescue Foundation • 30th May 2026

Spaniel Rescue Foundation – website audit and refresh

I carried out a full website audit for Spaniel Rescue Foundation and rewrote page copy to improve the user journey and SEO. I also uploaded all of the updated content. Click to take a look around.

CALM • 9th June 2020

Instagram copy

Spaniel Rescue Foundation • 5th February 2026

Sophie's Legacy – campaign

It was a privilege to lead this campaign from content strategy to launch and to tell Sophie's heartbreaking story. Click to learn more.

30th May 2026

Spaniel Rescue Foundation Brand Style Guide

I developed the tone of voice guidelines for Spaniel Rescue Foundation to create a distinctive, recognisable brand voice and ensure consistency across all communications. Get in touch if you'd like to read them.

Stafford Long • 1st October 2023

Tesco Black History Month 2023 campaign

Partnering with an Art Director, I shaped campaign themes, crafted interview questions, and oversaw the final video. My approach to ED&I campaigns is always rooted in authenticity. Watch it here.

Spaniel Rescue Foundation • 12th March 2026

About Spaniel Rescue Foundation

Boosting awareness about Spaniel Rescue Foundation on LinkedIn continues to be a priority. I created this reintroduction post to showcase the charities mission. As well as writing the copy, I created the asset on Canva. Click to read it.

Lush Cosmetics • 8th April 2018

Biggest Fan – product copy

CALM • 28th May 2020

Instagram copy

Spaniel Rescue Foundation • 25th January 2026

Volunteer Voices – founder's edition

I introduced the Volunteer Voices social series to shine a light on the incredible people at the heart of the charity. It was a pleasure to plan and write the founder's edition, getting the chance to tell the story of how it all began. Click to read it.

Stafford Long • 9th October 2023

Tesco Black History Month 2023 campaign

Partnering with an Art Director, I shaped campaign themes, crafted interview questions, and oversaw the final video. My approach to ED&I campaigns is rooted in authenticity. Watch it here.

Rapha • 15th March 2021

Rapha Women – Instagram