1st January 2021

Womxn Unite - Zine

Helping people tell their story, particularly about mental health, is something I'm super passionate about. So, in 2020, I created and curated Womxn Unite. I commissioned and edited pieces from women who shared their experiences as well as artists who helped bring them to life visually.

CALM • 28th May 2020

CALM – website content

I worked with CALM in 2020, a year when they had record demand for their services. Click to read a quick guide I wrote on fundraising for them.

Rapha • 1st February 2021

Rapha Women – Instagram

Tesco • 14th June 2024

Tesco – LinkedIn

For Pride 2024, I planned a video asset for LinkedIn. It performed exceptionally well with a 71.85% view rate, almost five times better than the general benchmark (14.91%). Click to view it.

Lush Cosmetics • 1st April 2018

Pucker

Rapha • 3rd February 2021

Rapha Women - In Conversation With campaign

Wanting to hear from stellar cyclists about their lives on the bike and beyond, I researched and interviewed six inspiring women for this social campaign. Click to watch the first instalment.

Tesco • 1st May 2024

Tesco careers site

In collaboration with another Copywriter, I wrote copy for Tesco's new careers site in 2024. Get in touch to have a read of the content I produced.

Tesco • 1st October 2023

Tesco – Black History Month 2023 campaign

Not only did I concept themes alongside an Art Director, but I was also tasked to write interview questions and plan the final video asset. My aim when working on ED&I campaigns is to always lead with authenticity. Click to view it.

CALM • 8th July 2020

CALM – Instagram

Rapha • 15th March 2021

Rapha Women – Instagram

Lush Cosmetics • 1st April 2018

Blur In Love

5th June 2025

The Win - Documentary

Back in 2019, I produced a documentary exploring feminism in the UK. Featuring self-identifying feminists from all walks of life, the film focuses on their experiences, the work still to be done, and celebrating the wins along the way. Click to watch it.

Rapha • 8th March 2021

Rapha Women – Instagram

Tesco • 9th October 2023

Tesco – Black History Month 2023 campaign

Not only did I concept themes alongside an Art Director, but I was also tasked to write interview questions and plan the final video asset. My aim when working on ED&I campaigns is to always lead with authenticity. Click to view it.

Lush Cosmetics • 30th April 2018

To The Point

Rapha • 20th January 2021

Rapha Women – Instagram

Rapha • 27th January 2021

Rapha Women – Instagram

CALM • 6th August 2020

CALM – Instagram

Lush Cosmetics • 1st April 2018

People Powder

Lush Cosmetics • 1st April 2018

Roll With It

Rapha • 29th January 2021

Rapha Women – Instagram

CALM • 28th May 2020

CALM – Instagram

Rapha • 12th January 2021

Rapha Women – Instagram

When Rapha decided to start a dedicated Instagram account for women, I was tasked with creating the tone of voice and writing the copy for the page. Click to view the very first post.

CALM • 4th July 2020

CALM - Instagram