27th January 2026

LinkedIn Recommendations

Wondering what it would be like to work with me? Here are some kind words from people I've had the pleasure of collaborating with during my extensive and eclectic copywriting career. Click to read them.

Spaniel Rescue Foundation • 19th February 2026

Sophie’s Legacy – Reel

To close Sophie's Legacy, I wrote the script and post copy for this campaign reel. Video felt like the most powerful way to distil weeks of written content into something that would stop people scrolling and inspire them to share, donate or think differently about where puppies come from. Click to watch it.

Spaniel Rescue Foundation • 5th February 2026

Sophie's Legacy – campaign

It was a privilege to lead this campaign from content strategy to launch and to tell Sophie's heartbreaking story. Click to learn more.

Spaniel Rescue Foundation • 25th January 2026

Volunteer Voices – founder's edition

I introduced the Volunteer Voices social series to shine a light on the incredible people at the heart of the charity. It was a pleasure to plan and write the founder's edition, getting the chance to tell the story of how it all began. Click to read it.

CALM • 28th May 2020

Website content

In 2020, I worked with CALM during a period of record demand for their services, creating a wide range of content – including this fundraising guide. Click to read it.

1st January 2021

Womxn Unite - Zine

In 2020, I launched and curated Womxn Unite, commissioning and editing powerful first‑person pieces on mental health and illustrations that brought those stories to life.

Rapha • 1st February 2021

Rapha Women – Instagram

Stafford Long • 14th June 2024

Tesco – LinkedIn

I planned and delivered a Pride 2024 video for LinkedIn, which outperformed expectations with a 71.85% view rate – almost five times higher than the 14.91% benchmark. View it here.

Spaniel Rescue Foundation • 2nd February 2026

Myth busting – the truth behind the tails

I created a myth‑busting carousel for SRF, developing the concept, copy and visual assets. The post tackles common misconceptions with clear, compassionate messaging, helping to educate adopters and build trust through accessible, shareable content. Click to read it.

5th June 2025

The Win - 2019 Documentary

As the producer, I researched, selected and interviewed a group of self-identifying feminists to be part of The Win – a documentary that explores the UK feminist movement. Watch it here.

Stafford Long • 1st May 2024

Tesco careers site

As part of the 2024 relaunch of Tesco’s careers site, I partnered with another Copywriter to deliver fresh, engaging copy that strengthened their employer brand.

Lush Cosmetics • 1st April 2018

Pucker – product copy

CALM • 9th June 2020

Instagram copy

Stafford Long • 1st October 2023

Tesco Black History Month 2023 campaign

Partnering with an Art Director, I shaped campaign themes, crafted interview questions, and oversaw the final video. My approach to ED&I campaigns is always rooted in authenticity. Watch it here.

Spaniel Rescue Foundation • 16th December 2025

Happy tails

Updates from adopters are the heartbeat of rescue work – they remind us why every wagging tail matters. Sharing these stories takes creativity, and I loved bringing this one to life: from writing the copy to designing the Canva asset. Tap to read Reuben’s letter.

Lush Cosmetics • 8th April 2018

Biggest Fan – product copy

Stafford Long • 9th October 2023

Tesco Black History Month 2023 campaign

Partnering with an Art Director, I shaped campaign themes, crafted interview questions, and oversaw the final video. My approach to ED&I campaigns is rooted in authenticity. Watch it here.

CALM • 28th May 2020

Instagram copy

Spaniel Rescue Foundation • 15th January 2026

Foods that are toxic for dogs

Creating educational content is core to SRF's mission. As well as writing the copy for this post, I also created the assets on Canva. Click to read it.

Spaniel Rescue Foundation • 19th December 2025

Helping you dog stay calm at the door

Education is at the heart of Spaniel Rescue Foundation’s work. I collaborated with a behaviourists to turn complex information into clear, actionable advice, and designed the visual asset in Canva. Click to read it.

Rapha • 15th March 2021

Rapha Women – Instagram

Lush Cosmetics • 30th April 2018

To The Point – product copy

Rapha • 3rd February 2021

Rapha Women - In Conversation With social campaign

As campaign lead, I researched and interviewed six inspiring women for Rapha’s In Conversation With social series. Click to see the first instalment.

Spaniel Rescue Foundation • 17th November 2025

Adoption – how does it work?

I reworked SRF’s adoption post to improve transparency and accessibility. The post guides potential adopters, emphasising the joy and responsibility of giving spaniels a forever home. Click to read it.